Event Management Software Market Growing at a CAGR of 14.9% | Key Player XING Events, Bizzabo, Certain, RainFocus and ACTIVE Network.

Event Management Software Market with COVID-19 Impact, By Component (Software (Event Registration & Ticketing, Content Management) and Services), Deployment Mode, Organization Size, End User, and Region – global predictions to 2026

MarketsandMarkets predicts the world Event Management Software Market its size will increase from USD 7.0 billion in 2021 to USD 14.1 billion by 2026, at a compound annual growth rate (CAGR) of 14.9% during the forecast period. Accelerated adoption of virtual events due to COVID-19, increased demand for managing large volumes of data and automating event management tasks, compelling need to save time and money with data analytics real-time, increasing demand for capturing actionable business insights from events, and growing use of social media for event marketing are key factors driving the growth of the event management software market.

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By organization size, large enterprise segment holds the largest market size during the forecast period

Under organization size, the large enterprise segment is expected to hold the largest market size in 2021. It helps organizations capture and analyze participant behavior, which helps them make effective business decisions. Large companies control complex systems and software. Events organized by large companies are relatively larger and more frequent compared to SMEs. Therefore, the adoption of event management software in large enterprises is higher than in SMBs.

By end-user, event organizers and planners segment is expected to grow at the highest CAGR during the forecast period

Among end users, the event organizers and planners segment is expected to grow at the highest CAGR during the forecast period. Event organizers and planners help organizers manage the full event lifecycle. He also manages the entire booking process, from request to confirmation of booking and occasions including ceremonies, weddings, concerts and social functions. Clients want to focus on their core business while outsourcing event management to organizers and event planners to run events efficiently and successfully.

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Key and emerging players in the event management software market include Cvent (US), Aventri (US), Eventbrite (US), Ungerboeck (US), Hopin (UK), XING Events (Germany), Bizzabo (USA), Certain (USA), RainFocus (USA), ACTIVE Network (USA), Eventzilla (USA), Meeting Evolution (USA), EventMobi (Canada), Zoho (India), Regpack (US), EventBooking (US), Bitrix24 (US), Arlo (UK), webMOBI (US), Tripleseat (US) ), Hubilo (USA), Circa (USA), Hubb (USA), Accelevents (USA), Glue Up (USA), idloom (Belgium), Eventdex (USA), Event Temple (Canada), Whova (USA) and Airmeet (USA). These players have adopted various strategies to grow in the event management software market.

Cvent is one of the major players in the event management software market. The company offers a comprehensive portfolio of event management solutions. Its event management software helps organize events for organizations of all sizes and in all industries. With the help of over 4,000 employees around the world, Cvent helps meet the demands of the vertical hospitality industry for the organization of various events, such as conferences, trade shows and seminars. In December 2021, Cvent merged with Dragoneer Growth Opportunities Corp. II. The merger provided Cvent with $801 million, enabling the company to accelerate product innovation, increase research and development, reduce debt and expand market share.

Aventri is a leading provider of event management software solutions. The Aventri platform provides innovative technology solutions to streamline the event process, delivering real-time data and analytics on event performance and guest engagement and increasing measurable event ROI. The Company’s offerings include email marketing, event website, venue search, survey solutions, event mobile app and meeting management. In August 2021, Aventri partnered with Brandlive to offer virtual and hybrid TV-style events. The partnership combined Aventri’s all-in-one virtual and hybrid event platform with Brandlive’s video production software, Greenroom, to provide TV-like show production in live, pre-recorded formats and mixed in 1080p high definition HD.

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