MAD Event Management and Messe Düsseldorf North America Partner to Launch New Commercial Events in Detroit
The city of Detroit is poised to become the launching pad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between the New York-based company MAD Event management and Messe Düsseldorf North America, which plans to launch and incubate new conferences and shows in Motor City with the support and direction of the Detroit Metro Convention & Visitors Bureau.
The partnership plans to start with several conferences that have yet to be announced and a large-scale consumer show, with MAD taking care of all sales and marketing and MDNA being in charge of the show’s operations, according to the founder and president of MAD Event Management, Martha Donato. He said the launch pad is the result of a multi-year development plan between his company and DMCVB CEO Claude Molinari.
“[Molinari’s] The vision for Detroit as a city well positioned to capitalize on the future of live events in North America is unwavering, ”said Donato. “Detroit is keen to focus its resources on launching business-to-business and business-to-consumer events.”
She added: “Messe Düsseldorf North America is an organizer with a global vision of the event industry and was the perfect partner with whom to execute the ambitious plan.
Donato said choosing Detroit as a home base was an easy decision, as the destination has all the necessary ingredients for a perfect incubator to develop fledgling shows and conferences.
“The convention center is modern and conveniently located in the city center, there is easy access to hotels, an easy entry / exit airport with direct service to most hubs and most importantly, the team is friendly, flexible and willing to work with us on launch events, ”explained Donato. “We were already working on a show launch before the COVID shutdown, so this timeline is a function of the reopening and our optimism about the resumption of business! “
According to Tom Mitchell, president of Messe Düsseldorf North America, it was Donato and Molinari’s vision and passion for creating new events in Detroit that inspired the international show organizer to partner up and use his vast resources. operating to support their entrepreneurial goals.
“We all believe that sustainable commerce at trade shows, conferences and mainstream events in Detroit will contribute to the city’s long-standing Renaissance history and we are thrilled to be a part of it,” said Mitchell. . “Once we have a better grasp of protocols in a post-COVID world, we will announce our dates and the initial schedule for the conference and show. “