Symphony Talent launches centralized hybrid event management in SmashFlyX CRM


NEW YORK and LONDON, July 6, 2021 / PRNewswire / – Symphonic talent, a recruiting marketing technology company that helps recruiting teams automate tasks for efficiency and enable smarter interactions with candidates, announced the launch of SmashFlyX Events. This new module centralizes, manages and automates virtual and in-person recruitment events and activities from pre-registration, during event activity to post-event follow-up and, ultimately, conversion into candidates and hires.

With hybrid work options and the fallout from COVID-19, employers can no longer count on their presence at the event to be their differentiator. Instead, they need to create virtual and hybrid experiences and continuous touchpoints to deliver their ‘why us’ message. To attract top talent from around the world, talent marketing and human resources professionals are looking for far reaching recruiting marketing technology without losing human touch.

“Events have always been a powerful way to quickly fuel pipelines of talent and simultaneously build awareness of employer brands,” said Roopesh Nair, President and CEO of Symphony Talent. “But as the world changes, thanks to technology and workplace trends, we need to create event experiences that meet today’s expectations. This means designing a mix of virtual and in-person experiences that can work in tandem with our recruiting marketing platform. ”

SmashFlyX Events uniquely allows organizations to launch the widest network, advertise events across all media channels, leverage existing contacts in CRM, and link them to analytics. Consolidating it on a single platform allows users to take advantage of the automation and tools available in SmashFlyX and extend their existing communication technologies to seamlessly create interactive virtual events.

The main features of SmashFlyX events include:

  • Centralized management of events in the CRM: With SmashFlyX Events, adding a new event to your career website is as easy as adding a new job posting. With the templates provided, employers can easily activate events to automatically post them to the Events section of their career website and create a record in the CRM to start promotion and registration.
  • Start a Wider network: Seamlessly invite internal contacts from the CRM and reach new contacts with programmatic advertising, all within the SmashFlyX platform. Let AI bridge the gap between CRM goals and your ad spend strategy to save you time and money.
  • Tracking of saved contacts: Contacts who register for events are automatically routed to the events folder. Users can also invite additional contacts to register for the event. Users can customize the registration flow to seamlessly collect candidate information in SmashFlyX CRM and trigger workflows.
  • Qualify event participants at scale: Ability to take advantage of the workflow and assessment automation within SmashFlyX to select skills check filters, credentials, and virtual interviews to associate with the event.
  • Reminder and follow-up: All commitments before, during and after the event are automatically recorded in SmashFlyX CRM. Engagement workflows are triggered to feed candidates or schedule them automatically for interviews with hiring managers. With an omnichannel approach, users notify registrants of changes to event details using email or text message templates.
  • Nurture and convert leads into hires: Using campaigns and automation, promote job openings to event attendees to fuel the talent pool and ultimately convert to hires.

Connect with us to learn more about SmashFlyX events and join us at our JOY Roadshow this summer to learn more about our latest product updates.

About Symphonie Talent

Software that works for you and a joy to work with. Symphony Talent is a recruiting marketing technology company that helps recruiting teams automate tasks for efficiency and enable smarter interactions with candidates. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the industry’s most comprehensive talent campaign and marketing. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer branding campaigns, career site design, and more. The company supports more than 600 clients around the world, with its head office in New York, London, Bangalore, and Belfast. Through SmashFlyX, Symphony Talent is leading a movement in partnership with the client community and the industry at large to help recruiters get the world back to work faster and with a great experience. Learn more about and Follow us on Twitter @SymphonyTalent_

SOURCE Symphonie Talent

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