The advantages of the integrated event management platform


Martech Perspectives | Tuesday 07 December 2021

Planning events using a single integrated platform can provide many benefits to the businesswhether it’s to reduce expenses, save time or streamline the process.

FREMONT, California: The way events are scheduled today is being transformed by event management technology. Event planners are under constant pressure to create the most complicated and exciting events possible in a short period of time. Their plates are constantly filled with tasks like keeping all stakeholders happy, increasing enrollment and productivity, engaging audiences, and improving ROI. Their messiah comes in the form of event management software. Event management software streamlines and automates the majority of manual activities associated with event preparation. However, focusing exclusively on divergent point solutions can hamper the efficiency of the overall planning process and create a misleading perspective of information about actionable future events. Event management platforms can help address these issues by providing a centralized view of past, current, and future events. Let’s take a closer look at how an event management solution can save event planners’ lives and give them more time in their day.

One stop shop for all event requirements: The event management platform can help event planners plan, promote, engage, and rate events. From budgeting and finding venues, creating online events and engaging attendees, to building reports, collecting feedback, and calculating event ROI, one platform form of event management can help them automate their event planning tasks and reduce the hours spent on menial but essential tasks. Tasks. By automating the majority of the work, they will save time and increase their productivity. Event management platforms are unquestionably the modern equivalent of a supermarket for event planners.

Negotiations with sellers are a nightmare: Negotiating with suppliers can be an unpleasant process that can derail the entire event planning effort. Not only do event planners need to get the right services at the specified price, but they also need to complete the assignment on time. Negotiation is an art that can be time consuming, and as an event planner, finding vendors for a suitable venue can seriously hamper the progress of their event planning. When critical stakeholders are involved, that’s a difficult proposition, and no one teaches this diplomatic skill before throwing them to the wolves. With an event management platform, all of these tasks are automated through the platform’s built-in functionality. Use the capabilities of an event management tool to locate locations or register people and save money and time spent haggling with vendors.

Data integration: An integrated event management platform organizes procedures allowing the seamless movement of data between numerous CRM systems. This eliminates the need to manually update many spreadsheets and streamline the work of the worker service in the event of an event. With an integrated platform, various stakeholders can follow the development of the event in real time. Whether it is general management or marketing managers, an integrated platform enables all departments to effectively manage customers, prospects, contacts and opportunities. Additionally, the integration minimizes the possibility of typos and other errors that can arise when vital data is manually sent between different systems. Data integration enables event planners to improve communication and customer retention, increase business profitability and more effectively track customers / prospects.


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