Event Services Group Selects SugarCRM to Streamline Event Management and Planning Processes


CUPERTINO, Calif .– (COMMERCIAL THREAD) –SugarCRM, provider of the award-winning AI-powered CRM platform, today announced Event Services Group (ESG), a national turnkey production and event planning company, selected Sugar to centrally manage all event management processes and improve customer experience to drive business growth in the post-pandemic era.

Founded in 1988, ESG is Florida’s premier full-service event and entertainment company, associated with the Elegant Occasions, Motiv8 Events, Forte Entertainment and NES brands. In 2020, when in-person events and conferences around the world were canceled in response to the COVID pandemic, live entertainment was one of the hardest hit industries. By choosing to innovate through disruption, ESG chose Sugar as the technology provider to emerge stronger and retool the business for future success.

The Sugar platform will replace a combination of legacy local solutions and spreadsheets for CRM, project management and inventory planning to improve collaboration and eliminate data silos that create blind spots in the whole organization.

“The downturn has provided a rare and unique opportunity to take a break and assess who we are as a company and how we can do better,” said Wayne Labush, Managing Partner and Co-Founder of ESG. “We chose SugarCRM as our technology partner to help move the business forward and persevere. We were impressed with the platform’s versatility and open API capabilities to meet our unique business needs and streamline the event management and planning process.

Sugar will digitally enable ESG to easily solicit and convert event leads into bookings, collaborate with talent, and take control of inventory management. Rich automation tools will dramatically reduce and remove administrative effort and busy work for sales representatives and other internal staff. Sugar will help automatically create contracts, track signatures, assign labor teams to workflows, and generate load and unload sheets with real-time synchronization with its inventory module.

Sugar partner BrainSell worked closely with the ESG project team throughout the discovery and selection process and continues to provide advice and on-the-ground support for implementation.

“Going forward, we intend to leverage Sugar to create a digital self-service event tracking solution for our customers with up-to-the-minute status updates to enhance the experience. customer and increase customer loyalty, ”said Labush.

“ESG is an inspiring story of resilience and transformation and we are proud to support their journey,” said Jason Rushforth, Managing Director and Senior Vice President, Americas, SugarCRM. “By providing smart technology solutions, Sugar will help reduce the burden on sales and internal staff to ease difficult tasks in their day-to-day operations by letting the platform do the work. ”

About SugarCRM

SugarCRM is how marketing, sales and service teams finally get a clear picture of every customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes difficult things easier.

Thousands of companies in over 120 countries rely on Sugar to deliver high definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR. For more information on SugarCRM, visit: www.sugarcrm.com.


Comments are closed.