How the pandemic changed the event management industry


With closures in place and much needed social distancing, the event management industry has had to find new ways to stay relevant. This led to a redesign of the courses and the inclusion of virtual and hybrid events in their curriculum. As the industry reboots during the pandemic, students must prepare to face a new world. Here are a few tips :

Train in virtual techniques: While advertising techniques remain dynamic and consumer-centric, the focus has shifted to social media as people are confined to their homes. Therefore, students need to keep abreast of live streaming, webinars, video conferences, and improve their digital marketing skills as more and more events take place online.

Improve communication skills: It also includes networking. Learn how to ask questions, participate in a conversation, understand the audience and it will help you connect and target the right audience and personalize outreach.

Create engaging content: One of the main aspects of event planning is finding content. You need content that fits the purpose of the event, to find the right speakers, and to meet attendees’ expectations. Public engagement is crucial. Therefore, students need technological know-how, virtual marketing skills and cultural knowledge to ensure the success of the event.

Develop skills: Gaining experience is the only way to learn, and internships and placements are the best options. Creativity, problem solving, negotiation, budget management, customer management are vital skills and those in this field will also need to know how to multitask.

Author is Director, Nest Academy of Event Management and Development


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